Case studies/Maria B.
A fashion storefront that has to survive sale season
Commerce work for Maria B. — lookbooks, collections, and a checkout path that still holds when a drop hits.
- Client
- Maria B.
- Location
- Lahore, Pakistan
- Year
- 2024
Commerce · Web
info@lyrocode.com
Surface
Commerce
Priority
Mobile
Year
2024
Pictures from the work
Photography that matches the product — the buildings, the floor, the clothes, the road — not stock of people pointing at a laptop.
The job
Fashion traffic is not even. A collection drop or a sale week is a different site from a Tuesday in March. The store had to show the clothes properly — embroidery, colour, drape — and still take an order when the catalogue was under load.
Lookbooks, size guides and collection pages were fighting the cart. Mobile is most of the traffic; a slow product page is a lost sale.
What we built
We treated photography and catalogue speed as the product. Collection templates, filtered browsing, and a checkout path that does not reload the world. Content for drops can go live without a full rebuild.
We kept the brand’s retail language: festive and unstitched collections read as Maria B., not a generic shop theme. Performance work sat in the same sprint as the visuals.
Where it landed
The storefront holds during sale traffic. New collections go up from the catalogue, not from a weekend of hotfixes. Product pages are built around the garment, not around a sidebar of widgets.
- Collection and lookbook templates
- Product pages built around photography
- Checkout and catalogue performance work
- Mobile-first browsing and filters
Stack
What we shipped with — picked for this product, not for a slide.
Shopify
Next.js
React
TypeScript
Tailwind CSS
Vercel
“Sale week used to mean holding our breath. The pages look like our clothes, they open on a phone, and we are not begging engineering every time a collection goes live.”
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